Our Story
Let's be real: your top performers can't scale their success. Your expensive platforms sit unused. And that perfectly crafted training program? It's not moving the needle on performance.
We're here to fix that.
We architect learning solutions that capture and scale excellence—because real business impact comes from understanding what actually drives success, not just documenting what should work.
Our Team
Ben Woestman
Partner
Ben holds a Master’s in Instructional Design and Technology from Purdue University and has broad experience creating impactful training across industries. He specializes in uncovering core challenges through needs analysis and designing targeted solutions. Ben is dedicated to enhancing learning experiences and driving measurable results.
Lyden Egbert
Partner
Lyden earned a Master’s in Instructional Design and Technology from Purdue University and brings a wealth of experience in developing successful training programs. With a focus on performance consulting, he uncovers key challenges and crafts tailored solutions. Lyden is passionate about designing impactful learning experiences that drive meaningful results.
Our Approach
Most training gets built backward—starting with content and hoping it solves a business problem. We flip the script. By diving deep into what drives your top performers, mapping critical behaviors, and understanding your company's DNA, we create learning solutions that scale success across your organization. It's not about building better training—it's about engineering performance breakthroughs that transform how your business operates. We analyze what makes your best people excel, identify the gaps holding others back, and design targeted solutions that turn individual excellence into company-wide performance gains.
Us in Numbers
100%
Custom Solutions
34
Industry Certifications
1,500+
Learning Assets Created
From micro-learning modules to complete training programs.
19
Years of Combined Experience
deep learning design expertise from industry-leading companies.